About Bryan Green

Bryan Green is the co-founder of Go Be More apparel and co-host of the Go Be More Podcast as well as UCAN's Fueling the Pursuit Podcast. He lives in Sendai, Japan with his wife and two daughters, where he also organizes the Ignite Sendai Conference and teaches the concepts in Make the Leap at Tohoku University.
Prior to moving to Japan he spent two years living in Reggio Emilia, Italy, drinking copious amounts espresso and eating even copious-er amounts of gelato (and writing a rough first draft of this book). He worked at Apple for seven years as a Senior Analyst in their Supply Demand Management and European Sales Finance offices. He also worked in IT consulting for 3 years at two Fortune 50 companies in Silicon Valley.
He graduated from UCLA with a BA in Philosophy and obtained a Masters in Pacific International Affairs from UCSD's Graduate School of Global Policy and Strategy. He speaks Japanese and Italian (both learned as an adult) and loves to travel.
His writing has been featured in Runner's Tribe and PodiumRunner.
Running Career

Bryan began his career at Littlerock High School, where he still holds the 1600m and 3200m school records. He was a two-time California State D3 Cross Country qualifier as an individual. He never made it to the State meet in track.

HS bests (3rd fastest time**)

  • 800m: 1:59 (2:00) 
  • 1600m: 4:23 (4:26) 
  • 3200m: 9:22 (9:29) 
  • XC (3mi): 15:17 (15:35) 

He competed at UCLA from 1997 to 2002. He was a two-time individual qualifier to the NCAA Cross Country Championships in 2000 and 2001, and was the team captain in 2001. He won the Sundodger Invitational in 2001, his only cross country victory.

On the track he finished 3rd in the PAC-10 Championships 10000m in 2001 and was a co-captain for the track team in 2002.

    Collegiate bests

    • 1500m: 3:50.1 (3:52)
    • 5000m: 14:19 (14:22)
    • 10000m: 29:25 (29:40)
    • XC (8k): 23:57 (24:11)

    Post-collegiate highlights include being the first foreigner to compete in the Yamagata Prefecture Jūdan Ekiden in 2003, running 2:37 at the San Diego Rock 'n Roll Marathon in 2006, and competing in the UCLA Alumni 2400 every year he can make it back for the race.

    **My teammate Scott Abbott used to argue that one’s 3rd fastest time is a more accurate reflection of their actual ability. I agree.